McKnight’s Senior Living January 8, 2026
Gerald Stoll, Gigi Acevedo-Parker

Any number of positive trends are gaining momentum for the senior living sector in as the 2020’s decade advances. But countervailing headwinds in 2026 will challenge operators’ ability to take advantage of the opportunities ahead.

No doubt, the “silver wave” has vast implications for the care system, and 2026 is a milestone year when the initial wave of baby boomers begins to turn 80, with the increased care needs of old age.

It’s driving a period of significant growth for the senior living sector, which is projected to reach $1.33 trillion in revenues by 2033. But the short term is clouded by operational pressures such as higher costs for labor amid a chronic staffing shortage; regulatory barriers that affect...

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