Research2Guidance May 4, 2021
Opportunities and Challenges in the German Digital Health Market
The DiGA Fast Track has brought the German market to the attention of foreign media, digital service providers, and healthcare investors alike. Germany’s large health system has long been attractive for investment, yet rigid bureaucracy prevented significant growth. DiGA presents, finally, an opportunity for digital innovation. Yet, this approval can only be one small part of the go-to-market strategy for digital vendors. Companies must balance major stakeholders and keep four challenge areas when seeking to bring their products and services to Germany.
The Digital Healthcare Act (DVG), passed in Germany towards the end of 2019, presents an exciting opportunity for digital health in the country. Germany has long been an attractive...
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