STAT January 19, 2023
Robert M. Kaplan and Paul Tang

At the start of 2023, an estimated 2.5 million Americans age 65 and older began using Medicare Advantage programs. Some made this choice in response to aggressive marketing campaigns. This brings the total enrollment of Medicare Advantage plans to nearly 31 million.

One unexpected “benefit” of these plans is an offer by the insurance company sponsoring the plan to send a nurse or physician’s assistant, often from a startup company, to an individual’s home. There is no charge for the visit, and the insurance company may even pay the beneficiary for agreeing to do this. Some companies call relentlessly to get the offer accepted.

Before explaining whose interests these visits serve, it helps to tease out the roles of the...

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Topics: HIM (Health Inf Mgmt), Insurance, Medicare Advantage, Physician, Provider, Technology
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