STAT May 10, 2023
By Torie Bosch

Alex Rosenblat is particularly careful when it comes to her digital privacy. She requests to fill out paper forms instead of digital ones; she documents and tracks what she signs. But even her diligence can’t always save her. Rosenblat recently spent months retracing her digital steps after Phreesia, a company that collects demographic information, claimed to have her authorization to share her data — authorization she knew she hadn’t consented to.

“I was just very deeply offended that my privacy could be so easily violated,” Rosenblat said. “It was a moral outrage that inspired me to use my extremely limited hands free time away from my newborn and my toddler and everything else to pursue this.”

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