STAT December 6, 2021
Each year as older adults begin choosing between traditional fee-for-service Medicare and Medicare Advantage, they are bombarded by ads and mailings aggressively pitching health plan perks like dental and vision care or gym membership. Unadvertised, though, is how some plans use consumer data to quietly address more fundamental needs.
Join the right plan and you could get food when you’re hungry, companionship when you’re lonely and even — during the height of the pandemic — home delivery of toilet paper. The goal is to prevent issues like food insecurity, depression, and shopping while unvaccinated from developing into issues needing expensive medical care.
But there’s a hidden catch to this comforting scenario. One way that Medicare Advantage plans find those who...
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