STAT May 22, 2024
History and literature are replete with cautionary tales on the dangers of pretending to be someone — or something — you aren’t. Many digital health companies failed to heed the lesson, and the results have been predictable.
Technology has upended virtually every known industry and customer experience, health care included. Sadly, health care is at or near the bottom when it comes to providing users with good experiences.
Most people use their phones and devices day and night, and in every setting. Digital experiences influence social lives, purchasing habits, and nearly everything else. Given that up to 50% of what makes people healthy is directly attributable to their behaviors, technology should be able to help people develop and sustain habits...
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