AdAge February 4, 2020
It’s up to health brands and marketers to build effective bridges between patients, businesses and practitioners
The health and wellness industry is in the midst of a sea change. Unprecedented access to information, enabled by the digital world, is altering the rules of engagement in significant ways for both consumers and marketers.
As brands gain an increasing breadth and depth of information about people and their behaviors, consumers, in turn, become savvier and more discerning about the brands with which they engage, while raising their expectations around products and services.
The primary disrupters of today’s health world pertain to the “push”...
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