AXIOS November 1, 2024
The addition of an ad-free search engine to ChatGPT will likely further shake up a search industry that has already seen the ground shift with the rise of generative AI.
Why it matters: Search is a more than $200 billion global business, with nearly all of that revenue generated through advertising — and most of it going to Google today.
Driving the news: OpenAI on Thursday announced it has put a search engine directly inside the ChatGPT apps and website.
- It’s available now for individual and team subscribers and coming soon for educational and large business customers — and, after that, to users of the free ChatGPT product as well.
The big picture: ChatGPT’s entry into search is...
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