CNBC January 16, 2026
Key Points
– OpenAI announced it will begin testing ads within ChatGPT in the coming weeks.
– Ads will begin to appear at the bottom of the chatbot’s answers, and they will be clearly labeled, OpenAI said.
– OpenAI said it will test ads with its free and Go users in the U.S., but its Plus, Pro and Enterprise subscriptions will not include ads.
OpenAI on Friday announced it will begin testing ads within ChatGPT in the coming weeks, a highly anticipated decision that could kick-start a lucrative new revenue stream for the artificial intelligence startup.
OpenAI said its Plus, Pro and Enterprise subscriptions will not include ads, but it plans to start testing them with adult free users in...
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