AXIOS July 25, 2024
Scott Rosenberg

OpenAI announced Thursday it would start testing a prototype of a new search-based AI tool called SearchGPT, kicking off the next phase of the search industry’s rapid AI remodel.

Why it matters: Tech leaders believe that traditional search engines will give way to ChatGPT-style conversational interfaces as the dominant mode of information gathering online.

  • But most AI chatbots today don’t do a reliable job of keeping up with current news and information, ensuring accuracy or crediting sources.

The big picture: Google and Microsoft, the last major players left standing in the traditional search business, are already weaving generative AI into their search engines, with mixed results.

  • Microsoft announced Wednesday it was beginning to test a new version...

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