Digital Journal July 7, 2023
The expression “social media” really needs some panel beating. You can’t socialize with a bot or a highly-paid nutcase. You can’t call it media if it’s full of fake product reviews. It’s gone from being the greatest thing in marketing to a grudging “meh” if you can be bothered. Just read the mix of average daily news on it. Not exactly inspiring.
It used to be the defining tool for online marketing, advertising, and real-time stats. Now it’s just more numbers for the good old fact laundry. The marketing people who know how to analyze have probably given up in despair. The savvy numbers guys may or may not have been able to stand corporate illiteracy any longer. Their stuff...
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