Health IT Security December 2, 2022
Covered entities and business associates using tracking tech such as Google Analytics and Meta Pixel should pay close attention to whether PHI is being handled in accordance with HIPAA.
Following reports that patient data was transmitted to Facebook through the use of tracking technology on hospital websites and within password-protected patient portals, the HHS Office for Civil Rights (OCR) issued a bulletin outlining the dos and don’ts of using tracking tech as a HIPAA-covered entity or business associate.
Covered entities and business associates using tracking tools such as Google Analytics and Meta Pixel should pay close attention to their obligations under HIPAA, OCR noted.
“Regulated entities are not permitted to use tracking technologies in a manner that would result in...
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