Forbes April 17, 2024
Robert Pearl, M.D.

Soon after Apple released the original iPhone, my father, an unlikely early adopter, purchased one. His plan? “I’ll keep it in the trunk for emergencies,” he told me.

At the time, he couldn’t foresee that this device would eventually replace maps, radar detectors, traffic reports on AM radio, CD players, and even coin-operated parking meters—not to mention the entire taxi industry.

Like most people, my father couldn’t imagine how a phone would completely transform our personal and professional lives. His was a typical response to revolutionary technology. We view innovations through the lens of what already exists, fitting the new into the familiar context of the old.

Generative AI is on a similar trajectory. While industries are investing billions in...

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