Bain & Company March 24, 2025
Eric Sheng, Brock Simon, Sarah Elk, Daniel Reznikov, Srikanth Munjuluri, Sandeep Singh, and Apoorv Sharma

Companies are changing the architecture for how they compete.

We came away from Nvidia’s GTC event last week with a reinforced belief that AI has moved well beyond pilots and proofs of concept to scaled deployment and operational impact. Consistent with what we see in our work with clients, organizations are no longer testing AI at the edges. They are re-architecting how they compete. Across industries, AI is moving from innovation teams into the business core. Below are nine key themes we observed at GTC that are shaping the enterprise AI landscape.

1. “No data, no AI”—and now, AI is generating the next layer of data.

Data remains the biggest challenge and the biggest opportunity. Every successful AI deployment presented...

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