Forbes November 5, 2024
Harshit Jain, MD, is Founder & Global CEO of Doceree, a leading global healthcare marketing platform for programmatic messaging to HCPs.
Technological advancements and artificial intelligence (AI) have transformed the healthcare industry in unexpected ways. Healthcare has become digitized with telehealth and remote monitoring, EHRs and e-prescription and mobile health and wearable technologies becoming the mainstays of healthcare delivery.
As digital tools have transformed how healthcare services are delivered and pharmaceutical organizations connect with healthcare professionals (HCPs), the pharma industry has been trying to find innovative ways to engage HCPs digitally. In their pursuit of capturing their attention, the industry has ended up inundating all digital channels that lead to HCPs with updates on drugs, prescriptions, symptoms, contra-indications, clinical trials...
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