StartUp Health February 2, 2022
Former baseball coach Nik Edmondson was troubled when he saw how many kids were quitting sports just to sit on the couch and look at screens. With his startup, he’s leveraging the best elements in video games to incentivize active play that’s healthy and fun.
Challenge
The statistics on childhood physical activity are grim: 80% of young people in the US are classified as “inactive,” scoring the US a D- on a global health report card in the area of activity levels. Nine out of ten children in the United States fail to meet the recommended daily activity time of 60 minutes, says the CDC.
It’s not hard to see the connection between statistics like these and the...
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