Medical Xpress November 1, 2024
Mobile apps that offer smoking cessation support can be effective alternatives to conventional clinical treatment for people who want to stop smoking—but user engagement is key to this success.
A novel pet retention game integrated into a popular smoking cessation app is showing promise as an effective opportunity to increase user engagement and retention, according to a new study led by a Boston University School of Public Health (BUSPH) researcher.
Published in the Journal of Medical Internet Research, the study evaluated the effectiveness of Inner Dragon, a multifaceted game embedded within the Smoke Free smoking cessation app that prompts users to care for a customizable pet dragon, whose growth reflects the person’s progress towards quitting smoking. The game also encourages...
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