Nonprofit Health Plans Launch Telehealth-First Options to Increase Access and Affordability

When Covid-19 drove an increased need for telehealth in care delivery and coverage, nonprofit health plans Harvard Pilgrim, Kaiser Permanente, and Priority Health adapted their reimbursement models for members across the United States and accelerated their time lines for bringing cost-effective virtual care insurance products to market.

As the Covid-19 public health crisis pressured the nation’s health care infrastructure, patients turned swiftly to telehealth for safe, convenient access to care.^1,2 To keep pace with consumer...