Senior Housing News November 15, 2024
Senior living operators making moves in the active adult space must drive lease-up of new communities through lifestyle engagement with younger residents with an emphasis on a high-touch sales process.
In an update from its 2022 report on the active adult sector, NIC MAP Vision outlined the sector in greater detail with market data not previously available two years ago.
By NIC’s latest count, there are nearly 700 active adult properties comprising 105,000 units. Such communities are highly concentrated in the Northeast, Southwest and Pacific regions of the U.S.
According to NIC Senior Principal Caroline Clapp, the challenge for active adult operators ahead is engaging younger and more active older adults.
“Excellent lifestyle and engagement programming should be majority resident-led...
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