NFTs: What This New Kid on the Blockchain Means for Healthcare

Pharmaceutical Executive October 10, 2022
Kristin Ryan, Liana Huber

From digital art and virtual sneakers to Taco Bell and Nyan Cat GIFs¹, NFTs—non-fungible tokens—are captivating the tech world while generating million-dollar cryptocurrency payouts. What are NFTs, do they live up to the hype and what are the implications for healthcare? Here we unpack NFTs and the blockchain to help healthcare brands stay ahead of the curve to understand, and possibly one day leverage, these new tech tools.

NFTs & Blockchain 101

NFTs are unique, non-interchangeable assets that can be bought, sold and traded. They are recorded on the blockchain, a decentralized database that stores encrypted blocks of data and chains them together so that they can’t be altered. Since blockchain data can’t be changed without detection, it offers security and...

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