Healthcare IT Today March 23, 2021
The following is a guest article by Greg Ness, Exec Director of Marketing at SmartStory.
We’re clearly at the cusp of a new digital experience era, caught between digital hubs built for email in the late 1990s and shifting customer/patient tastes for mobile and personal engagement. That’s why I’m convinced the way forward will be led by a new generation of purpose-built mobile experience platforms.
Layers of Complex Integrations Are Slowing Us Down
Many of today’s platforms/hubs were built pre-mobile for email and static web engagement. They’re complex, support-heavy, and cumbersome. Campaigns can take weeks or even months to set up, and often depend upon IT or external vendor support teams. Personalization at scale is cost-prohibitive for many engagement teams.
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