Behavioral Health Business April 11, 2024
Thriveworks has named a new CEO to help the company build out its mental health capabilities and attract relationships with payers, health systems and primary care groups.
The company’s newly minted CEO, Dr. Dan Frogel, told Behavioral Health Business that the company will continue to “do what Thriveworks has always done best” in its direct-to-consumer segment while focusing on establishing enterprise-level relationships.
“Our internal terminal research has shown us that patients and clients activate their care [through] recommendations from primary care doctors, from their health systems, from payers and word of mouth,” Frogel said. “Formalizing relationships with large groups, with payers, is a large area of focus of ours right now.”
Lynchburg, Virginia-based Thriveworks is an outpatient mental health...
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