Research2Guidance July 29, 2025
New R2G report. Integrated drug-app-service bundles are reshaping patient support and commercial strategy in pharma. 3,000 companion apps will help Pharma to generate $20B of incremental revenues by 2029. Selecting the right drugs is essential for the success of companion apps.
Research2Guidance has published its latest market report, “The Rise of Companion Apps: A $20B Opportunity for Pharma by 2029,” providing an in-depth analysis of the emerging digital health segment of companion solutions, integrated drug, app, sensor, and service bundles designed to support patients throughout their treatment journey.
A New Class of Pharma-Digital Integration
Companion apps are evolving into strategic tools for pharmaceutical companies. Unlike generic digital health tools, these apps are tightly coupled with specific drugs or groups of...







