Forbes August 23, 2023
Retailers hope that providing the right information, through apps and otherwise, will help keep consumers healthy – or at least happy with their stores.
Albertsons and Kroger, for instance, are pumping up digital and in-store nutritional information as the nation spends massive amounts on healthcare along with diets and tools to battle them.
Consumers already spend heavily on healthcare, and “food as medicine,” a phrase Kroger often uses, could be the next frontier if consumers have the right information.
The pandemic certainly helped prompt a belief that there’s an untapped interest in health. ADM’s OutsideVoice research portal at the peak of the pandemic in 2020 found that 77% of consumers want to do more to stay healthy, including diet. Health...
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