Becker's Healthcare July 23, 2024
New Mexico launched a “free to practice” campaign to attract more physicians to the state, Santa Fe New Mexican reported July 22.
The campaign includes billboards and digital ads that say, “Come to New Mexico where you are FREE to provide.” The ads don’t mention politics, but are geared toward physicians from Texas and other nearby states that have restrictions on abortion and gender-affirming care.
“It’s basically the idea that New Mexico provides an opportunity...