Forbes September 14, 2020
Horizon Blue Cross Blue Shield of New Jersey and two of the state’s biggest hospital systems are forming a health plan specifically to tap into the fast-growing business of Medicare Advantage, the privatized health insurance for seniors.
Horizon Blue Cross Monday said it is launching a new health plan it will jointly own with Hackensack Meridian Health, which operates 17 hospitals and an array of outpatient medical care providers across New Jersey. The two hope to soon add RWJBarnabas Health, which includes 11 hospitals, to the partnership pending regulatory approvals in New Jersey.
The new health plan, called Braven Health, will be jointly owned by Horizon and Hackensack Meridian, and will begin this fall marketing “a new New Medicare Advantage...
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