AiThority October 14, 2020
Fourth Annual Survey From Kyruus Shows Growing Consumer Expectations for Healthcare Organizations to Expand Digital Self-Service Access to Both in-Person and Virtual Care Options
Kyruus announced findings from its fourth annual survey of 1,000 healthcare consumers exploring how they learn about, select, and schedule appointments with new providers. The findings, published in the 2020 Patient Access Journey Report, indicate that, while consumers continue to prioritize clinical- and insurance-related factors in provider selection, criteria related to ease and convenience of access are increasingly influential in their decisions. The survey results also suggest that, as care delivery sites and methods continue to expand, healthcare organizations have an opportunity to stand out by offering a connected and consumer-friendly experience across online and offline...
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