Fierce Healthcare March 15, 2018
Blue Cross Blue Shield Association’s new initiative aims to reduce barriers to services such as pharmacies.
The Blue Cross Blue Shield Association has launched a new initiative that digs into social determinants of health and aims to chip away at geographical impediments to care.
The Blue Cross Blue Shield Institute will work with business partners to break down access barriers and improve outcomes, according to an announcement. So far, the institute has teamed up with CVS Health, Walgreens and Lyft.
It is also spurring BCBS insurers across the country to focus more on programs targeting the “ZIP code effect,” or the fitness, transportation and pharmacy deserts that exist in different regions. In addition to partnering with organizations that...
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