Chief Healthcare Executive February 20, 2025
Ron Southwick

A longtime hospital executive, Holderman says he’s relishing the opportunity to lead the digital health consulting firm and collaborate with health systems to make them stronger.

Nashville – AVIA, the consulting firm, works to assist hospitals with their digital transformation, and the company’s new leader is certainly familiar with health systems.

Clay Holderman just took over as president and CEO of AVIA, beginning Feb. 10. He previously served as president and CEO of UnityPoint Health, a Midwest health system operating 17 hospitals. He also served as chief operating officer of Presbyterian Healthcare Services in New Mexico.

Holderman succeeds Linda Frankel, who led the Chicago-based firm for 10 years before deciding to retire.

In one of his first moves as the...

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