Knowledge@Wharton May 23, 2025
Wharton marketing professor discusses the ethical and regulatory dilemmas surrounding consumer genetic data amid a major biotech bankruptcy.
Gideon Nave, Wharton associate professor of marketing, explores...
Knowledge@Wharton May 23, 2025
Wharton marketing professor discusses the ethical and regulatory dilemmas surrounding consumer genetic data amid a major biotech bankruptcy.
Gideon Nave, Wharton associate professor of marketing, explores...