Fierce Pharma October 16, 2023
The way we consume and engage with content is changing all the time. From smart devices to social media and many platforms in between, marketers truly have to be across multiple channels in order to devise and execute campaigns effectively.
For Chris Paquette, Founder and CEO of DeepIntent, fragmentation of the landscape represents the greatest issue facing the pharma marketing sector today. This is evident in several areas, especially the different consumption platforms and how this is impacting the presentation of health data, which Chris describes as often messy and not cohesive.
During this interview, Chris explores the issue of overcoming fragmentation, touching on topics such as tokenization, AI-powered analytics and, ultimately, how the better handling and use of data...
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