Lexology March 17, 2025
Proskauer Rose

  • Amazon faces allegations of unauthorized data collection in violation of federal and state privacy laws, including a first-of-its-kind claim under Washington’s My Health My Data Act (“MHMDA”).
  • The MHMDA restricts businesses from collecting, sharing, or selling any-health related information about a consumer without their consent of “valid authorization”, going beyond the typical protections provided by the Health Insurance Portability Accountability Act (“HIPAA”).
  • The case against Amazon brings into focus the potential repercussions for companies dealing in health-related data and using modern internet tracking technologies for the operation of their websites.
  • Businesses—especially those dealing in health-related data—must scrutinize their data privacy practices to ensure alignment with an ever-evolving legal landscape.

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