McKinsey January 13, 2021
Building a successful digital health business involves several strategic steps, as illustrated through the lens of six digital health start-ups.
Established companies in the life sciences, technology, and retail sectors are among the businesses entering the digital health market, along with thousands of start-ups. All seek to create value by applying technology to address the current issues in the delivery and management of healthcare. From our experience in business-model innovation and business building, we believe there are six interconnected building blocks required to build a scalable business (Exhibit 1). To illustrate how these elements apply to digital health, we interviewed six leaders of digital health companies to distill their experiences into key learnings.
Define a clear value proposition to...
Today's Sponsors
Today's Sponsor