Becker's Healthcare February 10, 2022
In the past decade, the ability to leverage social media has become an indispensable part of hospital marketing strategy. Becker’s reached out to 23 health systems across the country to learn more about how they plan to use social media in 2022.
Editor’s note: Responses have been lightly edited for clarity and style.
David Feinberg. Chief Marketing and Communications Officer at Mount Sinai Health System (New York City): Our social media team at Mount Sinai continually finds new ways to connect with consumers, physicians, scientists and others while staying abreast of social media trends. Our team’s findings last year have informed how we are approaching social media content in 2022.
YouTube, Instagram Reels and TikTok now shape how consumers...
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