Becker's Healthcare June 18, 2024
Rylee Wilson

UnitedHealthcare’s brand is worth more than $47 billion, according to estimates from Brand Finance.

The marketing research firm published its annual ranking of the most valuable healthcare services brands in June. UnitedHealthcare took the top spot in 2024 and in 2023. Elevance Health and Humana each rose one spot from 2023 to 2024, occupying second and third, respectively.

Optum, UnitedHealth Group’s health services arm, fell two spots from 2023...

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Topics: Insurance, Market Research, Payer, Trends
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