Patient Engagement March 1, 2023
Although YouTube has filters to prioritize expert-led health videos, the most popular posts have qualities that make them vulnerable to conveying medical misinformation.
There’s some good medical information on consumer-facing social media platforms like YouTube, but those aren’t the ones most people are viewing, according to researchers from Brigham and Women’s Hospital. In fact, the most-viewed videos are the ones peddling medical misinformation, the team said.
Looking particularly at videos about sleep disorders and insomnia, the researchers found that despite some efforts in the past few years, social media websites still struggle to manage the potential for medical misinformation on their websites.
The researchers acknowledged that it’s difficult for platforms like YouTube to monitor the information offered in popular videos,...
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