BCG June 4, 2024
Key Takeaways
Companies have never placed a higher priority on innovation—yet they have never been as unready to deliver on their innovation aspirations.
- Global innovation readiness as measured by BCG’s proprietary innovation maturity score is down. Just 3% score in the “ready zone.”
- While innovation leaders’ number one challenge is an unclear or overly broad strategy, the vast majority are focusing on process optimization, not strategy.
- Those organizations that exhibit a strong alignment between business strategy and innovation strategy report a share of sales from new products 5 percentage points above the sample average.
- While nearly all organization are experimenting with GenAI in innovation, few are implementing at scale—missing opportunities to...
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