Fierce Pharma February 20, 2023
Social media can have as powerful an influence on physicians as they do on the public, according to a new survey conducted by Sermo and LiveWorld.
Of the 50-plus pharma marketers and 200-plus U.S. physicians surveyed, more than half (57%) of doctors said they frequently or occasionally change their initial perception of a medication due to social media.
The results also revealed social media’s strong influence on prescribing habits, ongoing medical education and professional networking.
On top of that, a whopping 94% of the pharma marketers interviewed said social media is an important HCP channel. So much so that 90% of marketers have social media in the 2023 budget.
Furthermore, of those marketers with social media...
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