More than 60% of consumers interested in data-for-rewards programs

Healthcare DIVE May 30, 2019
Rebecca Pifer

Dive Brief:

• More than 60% of consumers are interested in incentive programs exchanging connected device data with their health insurer for rewards — higher than for automobile, home and life insurance, according to a new report from business research firm Aite Group.
• And 90% of consumers said they would be interested in learning more about such offerings from their health insurer, according to Aite’s survey of nearly 800 Americans with connected devices. Payers offering a rewards program could entice up to 58% of consumers to switch plans.
• The higher the reward, the stronger consumer interest, Aite found. More than 50% of consumers were interested in a rewards program resulting in an up to 5% discount in annual premiums. When...

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