Forbes November 15, 2024
President of WillowTree, a TELUS Digital Company, a premier digital experience agency serving the world’s most customer-centric brands.
Remember when every iOS and Android update excited global consumers as much as developers? Each release seemed to launch some new game-changing capability, from GPS and augmented reality to Siri. Those times are back.
Year-end updates, including Apple Intelligence and Google AI, will deliver a world-changing impact, prompting every web and mobile app to undergo a substantial rebuild in 2025 as consumers shift to AI- and voice-first experiences.
However, developing these new app experiences means brands must navigate unfamiliar terrain. Take voice technology, which will fundamentally change how humans interact with devices and machines—if developers get their voice strategy right.
Many product...
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