VentureBeat July 7, 2024
Vidisha Vijay, CVS Health

As generative AI, and in particular large language models (LLMs), are being used in more applications, ethical issues like bias and fairness are becoming more and more important. These models, trained on massive datasets, often reproduce societal biases present in the data.

Prompt engineering involves crafting specific input phrases to guide the behavior of AI models. It has been used to improve model performance, enhance creativity and direct the focus of AI outputs.

In an experimental methodology, I analyzed how different prompt designs influence the generation of unbiased and fair content.

Bias and fairness in AI

There are various kinds of bias that can work into AI systems, including racial, gender, profession, personal, ethnic, technical and cultural. These biases are...

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