Healthcare DIVE March 23, 2018
Dive Brief:
- Younger consumers are opting for nontraditional ways of engaging with healthcare and applying their shopping behaviors to the decisionmaking process, a new EBRI Research survey finds.
- Millennials — those born between 1980 and 2000 — are also more than twice as likely as baby boomers to use a walk-in clinic (30% versus 14%) and more than twice as likely to consider telemedicine (40% versus 19%).
- They are also more likely to research their care options online. For example, 51% of millennials report checking a doctor’s or hospital’s rating and 28% use cost tracking, too. Those figures drop to 31% and 10% for baby boomers.
Millennials are also...