Chief Healthcare Executive May 11, 2024
Ron Southwick

After joining forces, Bellin Health and Gundersen Health System are now moving forward under a new brand: Emplify Health.

Two midwestern health systems now have a new brand, which required the creation of a new word.

Bellin Health and Gundersen Health System are now moving forward under a new name for the merged organization: Emplify Health. The system said the new brand would be incorporated into the organization’s buildings over the next several months.

In December 2022, Bellin Health and Gundersen Health completed what they described as a “merger of equals.” They combined to form an organization that operates 11 hospitals and more than 100 clinics serving patients in Wisconsin, Michigan, Minnesota and Iowa. The system is based in La...

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Topics: Health System / Hospital, Mergers & Acquisitions / JV, Provider, Trends
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