Microsoft unveils new generative AI capabilities for retailers
Computerworld January 11, 2024
The new features include Copilot templates within the Microsoft Cloud for Retail service to help retailers build personalized shopping experiences.
Microsoft has released new generative AI (genAI) capabilities along with other updates to help retailers create better customer experiences for online shoppers.
The new features include a Copilot template, currently available in preview, that lets retailers build personalized shopping experiences that can be later embedded into an app or website allowing shoppers to make queries in natural language.
The company claims the templates, which are powered by GPT-4 through Azure OpenAI Service, can assist an online shopper in the same way a store associate would aid a buyer in a brick-and-mortar store.
This template can also surface complementary items...