PYMNTS.com July 25, 2024
In a move that could transform online shopping, Microsoft’s Bing fired back at Google this week with its own artificial intelligence (AI)-powered “generative search” feature. And it’s not the only one in development.
Microsoft’s latest gambit involves testing a system that marries conventional search results with AI-powered language models. “This is another important step in evolving the search experience on Bing, and we’re eager to get feedback throughout this journey,” Microsoft stated in a post on its official blog. As Bing flexes its new AI muscles, industry experts are divided on its potential impact on eCommerce and digital marketing strategies.
OpenAI also announced Thursday it is testing “SearchGPT,” a prototype AI search feature that could change how ChatGPT accesses and...
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