PYMNTS.com April 5, 2024
LinkedIn has long been a fundamental part of the B2B economy, now topping 1 billion users. Now it’s showing signs of stepping further into the connected economy.
Those signs come in two forms: Reports in late March showed that the B2B social platform — which booked $4 billion in advertising in 2023 — had added TikTok-like short-form videos accessible through its navigation bar. Then today (April 4) the Microsoft-owned platform announced a connected TV program, offered through several partners including NBCUniversal.
The announcement was part of several new advertising solutions from LinkedIn Connected TV (CTV) Ads, including LinkedIn Premiere (in collaboration with NBCUniversal) and Live Event Ads unveiled at the company’s B2Believe event in New York. According to...
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