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Microsoft and SAP unveil new AI solutions for retail ahead of NRF 2024
VentureBeat January 11, 2024
Legacy tech giants Microsoft and SAP are elbowing into the retail industry’s rapid adoption of artificial intelligence, hoping their new tools will help retailers struggling to keep pace with changing consumer behaviors and unrelenting market volatility.
This week, ahead of the National Retail Federation’s flagship conference (Jan. 14-16), Microsoft and SAP have each unveiled new AI-powered capabilities aimed at providing retailers with more predictive analytics, automated operations and enhanced customer experiences.
The push for generative AI in retail
SAP announced today several additions to its supply-chain management and order orchestration offerings, infusing them with AI to enable retailers to create “highly automated” replenishment processes while providing customers with granular fulfillment updates.
Meanwhile, Microsoft touted new integrations of its Copilot...
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