PYMNTS.com October 25, 2024

Shoppers may soon browse digital clothing racks and try on virtual jewelry from their living rooms with the help of artificial intelligence (AI) as Meta pushes its vision of a new augmented reality headset.

Retail analysts say the company’s combination of AI and augmented reality could change how consumers shop. It would allow them to interact with 3D product displays, receive AI-powered style recommendations, and test items in virtual environments before purchasing.

“AI is set to revolutionize personalized shopping by analyzing vast amounts of consumer data in real time to tailor recommendations and experiences,” Dorota Wróbel, general manager of the digital marketplace G2A, told PYMNTS.

“For businesses, integrating AI will streamline how they present products, allowing for highly customized suggestions...

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Topics: AI (Artificial Intelligence), Metaverse/VR, Provider, Retailer, Technology
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