PYMNTS.com May 7, 2024

Meta is rolling out a new way for advertisers to create marketing materials.

Businesses can now use Meta’s artificial intelligence (AI) tools to create images for advertising campaigns, Meta said in a Tuesday (May 7) blog post. Business owners can feed the AI an image of their products and generate new backgrounds for it. The model also offers image expansion, which resizes the image to fit a range of sizes for different use cases, per the post.

Meta also plans to enable businesses to use text prompts to further customize their images, and said the feature would be available in the coming months.

The social media company is also introducing new text generation features, allowing businesses to create ad...

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Topics: AI (Artificial Intelligence), Social Media, Technology
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