PYMNTS.com September 30, 2024

Will consumers one day wear commerce on their faces?

Meta, which last week debuted its highly anticipated Orion augmented reality (AR) glasses, appears to think so.

Due to advances in technology and material science allowing Meta to leverage a refractive material called silicon carbide to create holographic AR displays laid atop real-life surroundings, an improvement over the existing “passthrough” techniques used by current virtual reality (VR) devices, AR glasses are gearing up to potentially become more than just an ill-fated and cumbersome tech fad.

“Nailing the form factor, delivering holographic displays, developing compelling AR experiences, creating new human-computer interaction (HCI) paradigms — and doing it all in one cohesive product — is one of the most difficult challenges our industry...

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